Ernestine
Year
2026
Project
Digital Marketing
Summary
Ernestine is an affordable footwear brand that produced simple and trendy women's shoes like heels, loafers, and sneakers
↑1,000+
Relevant Followers
↑4,938
Profile Visits
↑Rp 72,-
Cost per Profile Visit
↑74K
Video Views
As a growing brand, Ernestine aims to deepen engagement with a relevant audience while navigating a limited budget to ensure audience’s quality—not just an increase in numbers.
Through creative ads and an engagement-first funnel, the strategy attracted more relevant audiences organically, while broad targeting helps to identify the most cost-efficient audience
